Congrats to our friends at DraftFCB

Posted by on Feb 10, 2014 in Case Studies | No Comments

In a nice piece of ambush marketing, non-Olympic sponsor KFC is running this spot by DraftFCB Chicago featuring a ski jumper. It’s a fairly standard ski jump, except for the fact that the (anonymous) jumper is also carrying a KFC Go Cup, which he manages not to spill, and takes a bite in mid-air. The spot ends with the brand’s “#howdoyouKFC?” Twitter hashtag.

 

ambushMarketing

Check it out here!

Leave a Reply