Dec 4, 2016


Anderson wins again!  Congratulations to Avid Editor Rob Blanchard and ESPN Producer Mike Smith who won Promax Gold at the PromaxBDA ANZ Awards in October.  Their Star Wars/NBA cross-promotion won Gold for Best Integrated Promotion.  This promotion was entirely conceived and executed in the edit suite; completed in Avid Symphony.  Challenged to leverage one of the country’s most anticipated movie releases of all time along with ESPN’s NBA coverage, this was an excellent creative collaboration and integration, receiving well deserved honors.