Known for his ability to create complex, powerful images and storytelling talents across an array of advertising categories, Traverso’s reel runs the gamut from the thoughtful and subtle, as seen in PBS “Choices,” to the more hard-hitting images that power his work for Bud Light and Coors Light, and the quirky stories that drive his work for Suzuki. His PSA “Drunk” for Nissan won a Silver Lions at Cannes in 1998.
Born and raised in New York City but known primarily for his work in the Latin American market, Traverso’s career path has been guided in part by both serendipity and remaining true to his own artistic sensibilities. Following graduation from film school at SUNY Purchase, where he studied under acclaimed indie film director Hal Hartley, Traverso settled in Puerto Rico, where he quickly became the market’s top director. Traverso now lives in the United States again, where he is quickly making a name for himself as a quirky storyteller with a unique visual style.